In 1994 Wal-Mart developed an in store child safety program, Code Adam.
Code Adam, introduced in the mid-’90s, is a widely used retail program that shuts doors when there is a report of a missing child. But under the new system, a network of dozens of video cameras feeds a constant flow of digital data to security.
Finally an old idea embraces new technology. Rather then only finding the missing child, (if they are in the store) this solution increases the odds of catching the abductor or child predator. For years these security systems were used by Loss Prevention (LP) to monitor shrink (theft) both by internal employees and external customers. They have evolved into much more.
When a parent reports a missing child, the system can—within a few minutes—locate the video of when the parent and the child were last together and then show footage of exactly where the child went and with whom, even showing where the child is at that moment, assuming the child has not left the store. If the child had left, it would show when and could even track the child to the parking lot, possibly capturing a license plate and footage of a car.
No more waiting to review video footage hours after the child has disappeared but instead an almost instantaneous “eyes-in-the-skies” view from Closed-circuit televisions (CCTV) .
IntelliVid’s flagship product is Video Investigator™, a robust solution that leverages existing CCTV camera infrastructures in retail environments, providing unprecedented capabilities for tracking people, monitoring assets, automating alerts and notifications based on pre-set conditions, and managing investigations.
Video Investigator enables LP professionals to:
- Reduce shrink
- Increase apprehensions
- Capture and communicate results
- Increase LP efficiency and performance
As these Closed-circuit televisions (CCTV) add features and functionality they continue to prove to be an integral part of child safety.